SERVICE HIGHLIGHTS

A video report is a short film that shows the real process of providing a specific service — the tools, materials, and skilled work behind it.
It’s not about who your company is but what you actually do and how well you do it. This format builds trust and gives clients a tangible visual reason to choose you — far more convincing than text or static photos on a website.

Why it works

When a service page includes real process footage, viewers see proof instead of promises: professional equipment in action, skilled specialists at work, and authentic materials being used.
It visually confirms your quality and reduces the client’s sense of risk.
According to research:

• 91% of consumers say the quality of a company’s video affects their trust in that brand. — Wyzowl

• 84% of marketers report that video directly increases sales. — SundaySky

• Websites with embedded videos see higher engagement and longer session times, leading to improved conversion rates. — Vidico

Before filming, we go through a short briefing to discuss what should be highlighted and what should stay off-camera.
You tell me which parts of the process are most important — key moments, tools, materials, or team actions — and what’s secondary. This helps me focus the shoot on what truly represents your professionalism.

During filming, I work selectively and precisely: capturing clean, detailed close-ups that emphasize quality and atmosphere.
If there are areas, people, or objects you prefer not to include, I take note and avoid them both while shooting and during editing.

The most practical option is to film in a vertical 9×16 format.
This makes the video suitable for both Instagram or TikTok and your website.

For websites, the best way to publish it is through an iFrame embed — using YouTube or Vimeo.
It’s a quick and convenient method that doesn’t require uploading the file to your server, while keeping the video high-quality and the page fast to load.