AI-Powered Content Planning

• We start with a short briefing with your leadership team to clarify business goals and priorities.

• Next, we map the key points in your current customer journey (website, Instagram, LinkedIn, etc.) to find bottlenecks and growth opportunities, using proven B2B playbooks for your industry.

• Based on the audit, we build a clear, actionable content strategy—what to create, where to publish, and how to prioritize.

• For each area, we define measurement methods (KPIs) so you can objectively track progress against your business goals.

• Before final delivery, you’ll be able to review the results and request adjustments — one round of revisions is included.

Analysis of Profile & Bio, Highlights, Feed & Visual Style, Captions & Engagement, Performance & Positioning.
Covers visual tone, structure, and engagement balance.

How AI is used?
Computer-vision tools assess framing, visual slyle, and brand tone consistency — an objective layer beyond standard SMM review.

What’s delivered?
A short analytical summary: key strengths, weak spots, and practical format ideas.

Visual Assessment is part of the Deep Research process.
Using AI tools, I analyze the visual side of your brand — how key touchpoints like your website, social media, and other public profiles look and feel to a potential client.
The goal isn’t just to see if it “looks nice,” but to understand how visuals shape trust and perception — and turn those insights into a stronger, more coherent content plan.

Deep Research works more like a mini-consulting session.
It runs multi-step logic, verifies ideas across sources, and builds a clear, tailored output based on your actual business — not generic advice.
You get structured results: a plan, a content map, or strategy outline — not just a paragraph of tips.
This mode uses more compute power and time.

Traditional SMM often chases trends and platform algorithms, aiming for reach — but not always reflecting the true essence of the business. Much of it today revolves around UGC, IGC, and EGC — content created by clients, influencers, or employees. These formats work well for lifestyle brands and socially-driven products, but aren’t always realistic or effective for sensitive, niche, or B2B industries.

My approach is different: I analyze your brand’s strengths, values, and key online assets — website, social media, product descriptions — plus a short brief with your goals and challenges. This forms the foundation for a content strategy rooted in clarity and alignment.

The result is a cohesive, value-driven content plan — for your website, social media, e-commerce, or LinkedIn profile. So when people visit your page, they quickly understand not just what you sell — but who you are, what you stand for, and why they should trust you.

Trendy formats like UGC, IGC, and EGC are often seen as the gold standard — and they can be powerful when used right.

UGC — user-generated content — provides social proof. But this relies on a fundamental desire to share — which is often absent in sensitive, private, or highly specialized niches. Few clients will post about a successful visit to a proctologist or a legal consultation.

EGC — content made by your own team — is a cost-effective way to humanize your brand. However, as an inside perspective, it often lacks the strategic direction and narrative depth of an outside expert who can translate your essence into a language your clients understand.

IGC — content made by influencers — can build reach, but it often dilutes your brand identity, reflecting the influencer’s persona more than your own. It’s a trade-off between virality and visual consistency.

That’s why I offer a brand-first approach: I analyze your values, team, and positioning — then build a content plan that shows who you are, even in niches where followers aren’t creating content for you.